DO:
- avoid widows and orphans
- indent paragraphs
- adjust margins to allow for crease
- use the baseline grid
Don't
- add space between all paragraphs
- indent the 1st paragraph
- hyphenate capitalized words
- push tracking past 20
If you don’t know what these tips mean, then you need a professional designer.
A poorly designed book interior can waste paper and end up costing more to print.
It can be jarring to the reader when design rules are broken.
