LOGLINE GROUP

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Book Coaching 
Services

Logline Media helps writers and publishers through every part of the publishing process. Our team has an extensive background in craft and publishing. Our goal is to help writers maneuver through the publishing industry. Our services range from writing workshops to editing, to full book design, marketing, and publicity. We work with writers and publishers to develop a plan that will produce a manuscript that appeals to gatekeepers and ultimately get the beautifully finished book into readers’ hands.

The Intersection of Craft and Publishing

Writing programs and literary communities are full of talented and studied writers. These are communities that teach and promote the literary side of writing: classes, workshops, readings, literary magazine submissions, writer retreats, fellowships, and residencies. This background gives writers a solid understanding of craft and fosters a lifelong devotion to the study of craft. However, it does not teach writers how to navigate the publishing industry. Publishing is a business that functions quite differently from the literary world.
The life of a book has just begun after the completion of the first solid draft. Though it may have taken the writer years of research, writing, and editing to complete, it is only the first step. The pervasive myth is that writing is a solitary endeavor, but it takes a team of people to get a book into the hands of a reader. Logline helps distinguished writers publish because we believe their books need to find a way to the shelves.
How do you get published? That is the question! How many publishers are there in the US alone? There are THOUSANDS. Is it hard to get a book published? Do I need an agent? The answer is, how do you want it published? The definition for “publication” is fairly generic. The following is a list of a few options:
  • Self-publishing
  • Vanity presses (author pays to publish)
  • Local presses
  • University presses
  • Small presses
  • Medium presses
  • A Big 5 press
  • Imprint of a Big 5 press

Each type of press offers varying levels of advances, editing, design, print quality, rights sales, publishing time, and distribution. These are extremely important aspects when considering the life of your book. Logline will help you make these decisions.

Author Consulting

We sit down with authors and carefully assess their publishing goals. We go over their manuscript or proposal, their writing history, and their network. We develop a plan based on each specific project. We discuss the author’s expectations of sales and what they can generally expect, in terms of sales, when considering each option. We can be available to writers through each step of the publication process or any step that they feel they need help with.

Editing

Logline offers editing for every stage of the writing process, including assessment editing, developmental editing, copy editing, and proofreading.
An editorial assessment will address character development, structure, and narrative. Once you have a solid draft of your manuscript or story, developmental editing addresses structure, setting, description, language, narrative, pacing, dialogue, and character development. A developmental editor works closely with the writer, sometimes doing multiple passes on a single manuscript.
The next level of editing is copy editing. This is line-by-line editing that checks for consistency, grammar, syntax, punctuation, flow, structure, tense, and so on. A copy editor also fact-checks. Proofreading is the last pass before an article or manuscript is submitted or before a manuscript is sent to press. A proofreader checks for punctuation, grammar, and formatting issues.
Our group of professional editors can edit for agent or publisher submissions as well as editing for press. We offer customizable editing packages.

Submissions

We write or edit author queries for articles or books, including author bios. We help authors put together professional book proposals for nonfiction manuscripts. We research agents and publishers that would be a good fit and help authors put together a submission plan for their manuscript.

Marketing & Publicity

The most important part of the life of a book is getting it into readers’ hands through marketing and publicity. If a publishing house does not offer publicity, or offers very little publicity, an author could spend up to $10,000 at a boutique publicity firm. If you can afford a full-service publicity campaign, we are happy to recommend some excellent firms. At Logline, writers who can’t afford publicity firms create and facilitate their own campaigns.

We help authors write and pitch professionally designed press kits to media, influencers, reviewers, and awards. A publicity campaign usually begins six months before publication and lasts anywhere from a few months to a year after publication. Campaigns consist of:

  • A marketing plan
  • Press kits
  • Creating media lists
  • Writing media pitches
  • Pitching to media and influencers
  • Pitching to awards
  • Pitching to book reviewers. 
  • Upload pre-pub digital proofs on websites such as Netgalley and Edelweiss Above the Treeline so that educators, reviewers, librarians, and journalists can track upcoming publications.
  • Setting up author appearances such as readings, podcasts, guest blog posts, interviews, blog tours and more.